请举例说明你在策划领域学习的课程和成功、失败的经验以及行业的发展趋势是什么？ 小编:晓荧 182阅读 2020.03.26 答：（1）策划领域学习课程：《广告学概论》、《广告策划与创意》、《传播学概论》、《广告效果研究》、《网络传播》、《品牌决策与推广》、《广告媒体研究》、《广告策划与实务》等主干课程。
（2）成功的经验：目标分解，100%执行（零错误），效果反馈。如2009年10月份，为华青陶瓷做的系列推广活动。针对华青陶瓷品牌推广的要义，做行业内第一品牌，根据企业的实际情况，我们将其公关活动目标分解为知晓与忠诚两个部分，知晓细分的执行任务有：隆重的开业庆典、广告软文的刊发、现场礼物的赠送、促销活动的开展，通过对系列目标的100%执行，很好的推动了华青陶瓷品牌的行业地位的确立；忠诚的细分执行任务有：行业酒会，经销商大会，客户维系，同样在100%执行的基础之上，有利的维护了华青陶瓷的市场，推动了经销商、代理商的兴致，为企业的发展奠定了良好的基础。
任何公关活动的开展，必须确立清晰的可执行的目标，目标的执行过程中，必须100%执行，这是目标达成的关键，在执行过程中，要时刻关注执行效果，根据效果及时做出利于公关目标的调整。

　　 （3）失败的教训：定位零散，执行乏力如为某展览公司做的网络推广活动。该公司本身业务为展览行业，但想开拓品牌推广这一方向的业务。在该公司的网络公关推广方面，本想依靠公司原有的知名度推展新业务，于是确立了新老业务一起推的方式，导致的结果是品牌定位零散，让新业务没有突出亮点来，同时在执行的过程之中，仅仅依靠人工式发帖方式推广，执行力度不够，导致最终
的结果是没有实现预期目标。公关活动定位必须准确，想完成哪一方面的目标必须严格有力执行。
（4）高科技行业公关模式的发展趋势：高科技行业一直在使用公关来对企业大量的信息产品进行推广，如著作，专门会议，研讨会，展会。目前，基于这样传统的公关方式，为企业的发展做出了贡献。
但随着，媒体传播方式及效能的提升，“事件营销”公关也必将成为高科技行业的一种关键公关途径，高科技行业更多的能从社会责任的角度给出最好的亮点，抓住亮点的事件公关，必将为企业的再助一把力。网络营销公关将成为高科技行业的主流，随着网络的发展，高科技行业将更多的依 赖于网络去阐述自己的各种信息。品牌公关，与快速消费品不同，高科技行业的品牌公关将更关注与自身品牌的厚度，更愿意加大力度建设自己的品牌。高科技行业未来的公关模式将是基于传统的公关模式，进一步在更多领域、更多途径去拓展。

　　面试广告文案英文自我介绍 小编:嘉美 110阅读 2020.03.04

范文一：

Im XXX from XX. What you see in me is just like my appearance. Being honest and sincere is my best summary of myself. Im not floating, Im not floating, Im not manic, Im not lazy. My inner enrichment, material enjoyment and spiritual stimulation are not my hobbies.

I treat people with honesty, sincerity and kindness, which makes me win the trust of my friends. I am professional and solid, reading is my greatest enjoyment, and studying computer makes me feel happy.

Im practical in my work, and Ill finish no matter how small I am. I know XX, can manage XX network, XX and XX are no problem. The most important thing is that I have a kind of spirit of persevering in research, a kind of neck that I will never stop until I understand it.

范文二：

uring my college life, I always took improving my comprehensive quality as my goal, self-development as my direction, and set up a correct outlook on life, values and the world. In order to meet the needs of social development, I carefully study all kinds of professional knowledge, give full play to my own strengths; tap my own potential, combined with the social practice opportunities in summer vacation every year, so as to gradually improve my learning ability, the ability to analyze and deal with problems, as well as certain coordination, organization and management ability.

As a student about to graduate, my lack of experience may make you hesitant, but please believe that my drive and efforts will make up for this temporary shortage, maybe I am not the best, but I am definitely the most diligent.

　　面试自动化工程师英文自我介绍 小编:嘉怡 172阅读 2020.04.03 自我介绍一：
I am XX, a graduate of XX School of Automation major. I am studying automation major. I myself like this major very much. During college, I learned professional knowledge and my ability was improved. Opportunity favors a prepared mind. Constant challenge and continuous improvement are the inexhaustible motive force that supports my progress in the four years of college.
Alma Maters down-to-earth rigorous study style has enabled me to establish a learning attitude of diligence, quick thinking, and diligent knowledge. A knowledge structure combining solid professional knowledge and skilled computer skills is a major advantage for me. In the professional basic study, I studied electronic circuit design software, single-chip microcomputer, pIc programmable controller, etc., and I am good at the development and design of electronic circuits and the application of single-chip microcomputers. I know very well that as an electrical student, I have mastered the necessity of computer applications. I have studied multiple computer programming languages C and assembly language. I am proficient in office and windows XP, and successfully passed the computer level exam. And achieved good results.
Thinking, innovating, pursuing, and giving are my constant beliefs in life. I hope I can do better in the future.
自我介绍二：
Hello everyone, Im XXX! Today I am very honored to be able to participate in your companys professional interview, take this opportunity to find your own shortcomings, and better understand your company.
I was admitted to the Department of Control Science and Engineering of XX University in XX in XX. In XX, I was recommended to study for a masters degree because of excellent academic performance. He has been engaged in control-related hardware design and development since his senior year, and has accumulated some engineering experience. He has a strong interest in hardware development and hopes to work on hardware-related work after graduation. After nearly two years of study and exercise, I have mastered certain professional skills in hardware design and development: I can use Protel99se for schematic drawing, multi-layer PCB board development, and familiar with the hardware development process; I can use Quartus I for FPGA development and familiar with VHDL And can carry on the digital circuit design; Familiar with TI company TMS320F2812 model DSP principle, has DSP hardware design and programming experience. So far, there have been two projects related to FPGA and DSP. Through their own efforts, they have achieved very good results and received praise from their instructors.
Finally, I summarized myself in one sentence: my life is positive and optimistic, my academic performance is excellent, my research is hard and serious, my work is conscientious, hardworking, responsible, and I have strong organizational and coordination skills. I am such a person.